We’re winners… Again! The 4th Travolution Awards took place on Wednesday at The Boiler House at Battersea Power Station (what a stunning location). The Awards recognise companies, brands and individuals that excel in the fields of online travel distribution, digital marketing and technology so it’s only fitting that we were on hand to pick up the award for Best Use of SEO for the work we’ve done for our client www.to-tuscany.com Read the rest of this entry...
I firmly believe that we will look back at Christmas 2010 as the moment mobile went from a really interesting topic to a serious tactic within all retailers' marketing mix, and what better way to assist retailers in the build up to Christmas than to put together a mobile wish list. Now what a present that is! Ok, maybe a bit of an exaggeration but below are my top 10 tips and considerations for mobile: 1. Don't think for too long! Mobile is still heavily in the planning stage and everyone seems to be talking about theories rather than proven conclusions. This has lead to many retailers waiting to see what happens with mobile before taking the plunge themselves. Read the rest of this entry...
Following Stefan's blog post on grading retailers for search visibility last month, I wanted to go into a bit more detail about the validity of click through rate data for positions on the first page of Google. Over the past 4 years the statistics that have been referenced, when talking about the amount of clicks a certain position receives, come from an AOL data leak in 2006: Position 1 – 42% Position 2 – 12% Position 3 – 9% Position 4 – 6% Position 5 – 5% These statistics are a bit outdated and do not give a true reflection of the current search behaviour of someone using Google on their search journey. This is because the search results page and user behaviour has changed a lot over the past 4 years, with the brand new Google Instant showing results as you type and universal search incorporating an array of results including maps, news, images, videos and many more. Most of the available statistics on CTRs also do not take into account the impact of paid...
The past few days Google have been teasing us with various new animated logos and claiming that something big is coming, leaving the search industry waiting with bated breath. Would it really be something original and big, or rather would it be another Google Wave style failure? Yesterday they finally revealed Google Instant which immediately caused quite a stir. In their own words... "Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of the time!) to glance at another part of the page. This means that you can scan a results page while you type." Read the rest of this entry...
Go back 10 years and search results on Google were vastly different to what they are today. Gone are the days of page after page of bland text; instead searchers are now bombarded with an assortment of results - from news to maps, images and videos. Google refers to this as "universal search" as it combines their separate search tools to provide improved results for searches. However, universal search is just the tip of the iceberg with regards to maximising your brand’s exposure within the search results. Whilst not all options may be relevant to your brand, there are many which are easy to implement and allow you to increase visibility and traffic (whilst helping to bury your competitors further down the page). Read the rest of this entry...
It’s coming to the end of the academic year and I’ve got results on my mind, so when a colleague forwarded to me a copy of Conductor’s report on Natural Search Trends of the Internet Retailer 500 Q2/2010 (full of statistics and grades) I immediately got excited. You can get your copy of the report here. It’s well worth picking up and certainly contains some food for thought (and much that I agree with) but parts of it left me baffled, particularly its grading system. Read the rest of this entry...
Ask someone what Online PR is and the usual response refers to distributing press releases online via a newswire service, possibly with some keywords included. But in truth, true online PR is much more than this and if done well it can have an incredible impact, not just on the traditional benefits of PR around brand awareness, but on the measureable and definable benefits of your search engine rankings, advocacy, traffic and sales. In this seminar from Internet World 2010 Lucy talks about how we've achieved long lasting creative editorial links for our clients on authoritative sites like the telegraph.co.uk, bbc.co.uk, ivillage.co.uk, dailymail.co.uk and guardian.co.uk. Lucy also delves into the realm of media mapping, persona targeting, building strong relationships journalists and how important it is to develop expertise in these areas to guarantee a positive impact on your search rankings, ultimately driving brand awareness and additional revenue. Read the rest of...
A creative approach to link development will form an essential part of any successful SEO strategy. Using case study examples, Gary talks about how to effectively prioritise your keyword targets and then delves into how you can capture that keyword revenue potential, through a creative link development strategy. To watch the video you will have to register for a FREE account with SeminarStreams.com. The register process will start when you click on the play button. Read the rest of this entry...
This month Propellernet will be exhibiting at Internet World from 27th – 29th April, where we are set to challenge people’s perceptions of Online PR. Our team will be sharing some of its valuable SEO, creative link development and online PR expertise with Internet World visitors, on-stand and at two talks by members of the team. We will invite people to ‘explore the vast galaxy of SEO-PR’ and challenge visitors on their perceptions of Online PR. Read the rest of this entry...
On Monday 15th of March a few of the Propellernet team travelled to the Sheraton Park Lane Hotel in London for an evening of glamour, cocktails and posh nosh and came home with a cube-shaped bright pink Travel Marketing Award (which happens to look completely at home in our colourful office.) Judged by movers and shakers in the travel, creative and marketing industries; the Travel Marketing Awards recognise, reward and showcase the best and most innovative work across the sector. The Flourishing Family campaign we ran for Sovereign Luxury Holidays was the winning entry in the Search Engine Optimisation category and judges were impressed with the results we achieved with our unique blend of SEO PR. In a nutshell, here’s what we did… Read the rest of this entry...