As I’m sure Richard Branson would agree, social media can be a bit of a monster at times and a rather difficult beast to tame. The scope and speed offered by networks such as Twitter and Facebook, coupled with the ever expanding blogosphere, allows user-generated content to travel faster than a transatlantic flight to New York City.
Whether it be a poor customer experience, a brand simply getting it wrong or rogue staff playing a prank - social media has given a voice and a platform to everyone with a keyboard and mouse: and they’re certainly not afraid to use it!
Here is a collection of some recent high profile examples of the staggering power of social media from the last few months, highlighting the potentially damaging effects it can have on big brands:
Historically some of the biggest brand wars of the past have been in the FMCG market between the big consumer players, and Coke and Pepsi have certainly been no exception!
This week has been full of big brands getting involved with 
Skittles The confectionary brand Skittles, owned by the Mars Corporation and famed for its ‘Taste the Rainbow’ advertising slogan has taken a giant leap forward online and embraced social media in a big way with the launch of its new and innovative 