Whether your search marketing campaigns are managed in-house or outsourced to a specialist agency, there are many useful tools you should be aware of, some of which I will be exploring in this post.
Keyword research is the most important element to get right in your search strategy, way before looking at website architecture, internal linking or URL structure. Keywords are the foundation of your paid search campaign and key to natural search.
Below is a list of some keyword research tools you should be considering.
Keyword research tools
Google UK keyword research tool
Useful for determining the traffic volume for your target keywords, helping you decide which keywords to target. It also gives approximate search volumes for broad, phrase and exact match searches, volume trends and advertiser competition.
