It’s astonishing how many High Street retailers are invisible when it comes to search. Google’s latest clickstream research claims that 76% of apparel purchases included a search in the research journey but there’s a long list of well-known brands that seem happy to ignore the opportunity to get new customers online. So why does the High Street need to get serious about search? Brand protection Maybe ‘invisible’ was a little harsh. A lot of brands have great natural search visibility for brand and product terms, so if a customer already knows about them, or that it sells shoes or trousers or even a particular range of products, they should be able to find the site using a search engine. The problem is that in many cases there’s also a full page of paid search ads from competitors and resellers eager to snatch loyal customers away. In the vast majority of cases a small investment in paid search on branded keywords would deliver incremental traffic and...

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With spring/summer fashions hitting the shops and London Fashion week here it’s been a busy few weeks for our Fashion team (Mark Slade, Isa Lavahun, Megan Hart and Rik Turner). But between trend keyword forecasting and creating content, they still managed to find time to swing by swanky celeb hang out Shoreditch House for drinks with their favourite people: fashion bloggers. The event, the Front Row Society, organised by the Propellernet team, is an exclusive get together for the crème de la crème of the Fashion industry’s bloggers and Propellernet. Apart from always enjoying a good old gossip with our favourite fashion bloggers, the Society has been set up with the intention of staying abreast of the online fashion world and for the team here at Propellernet towers to find out what the fashion pack love, hate and how they’re shaping the industry. The evening’s dinner and debate was private which meant no subject was off limit. The idea was to gain true...

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