Larry Page’s timing is impeccable.

In his first full quarter since becoming chief executive, the Google co-founder has just announced a 36% year-on-year increase in profits to just over £1.5bn.

Unsurprisingly Google shares soared on the news.

Page has taken a bit of stick since he took over in April, mainly because of plans to increase costs by hiring more smart people (what an idiot?!) and focusing on product innovation (doh?!), so one has to assume he enjoyed proving them wrong - and what do they know anyway…

I’ll let you pick through the results for yourselves but here are a couple of things the mainstream press seem to have got excited about:

• Mobile devices are going to be big and it seems people like using search engines on mobile devices

• The price of paid advertising is going up most probably because it’s becoming more and more valuable as people spend more time researching and shopping online (and more and more competitors want a piece of the action)
The fact is that businesses need to start thinking about mobile now - not necessarily doing but at least tracking the data and thinking about what it means.

The other fact is that the price of paid advertising is only going to increase and businesses are going to need to box clever by combining SEO, PPC, conversion optimisation, social media, mobile etc. to extract maximum value.

I’m guessing that’s what Larry Page would be doing…