It's a great end to the week for Propellernet. The sun is shining and we've bagged our second CIMTIG Travel Marketing Award! Last night, the third CIMTIG Travel Marketing Awards took place at the very glamorous and contemporary Ballroom, in the Intercontinental London Park Lane Hotel. Our Travel Team Captain, Rachel and New Biz Director, Stefan attended the awards, which aim to demonstrate marketing excellence in travel, and reward and raise the standards across the industry. With this in mind, it was music to our ears when the crown of 'Best Use of Search Engine Optimisation' was awarded to us (for the second year running!), for our 'Villas in Tuscany' campaign for To Tuscany. The judges were particularly impressed with our "innovative approach" and "impressive search engine positional jumps" for the search term 'villas in Tuscany'. Back in 2010 our 'Flourishing Families Campaign' for Sovereign Luxury Holidays also earned us recognition for innovation in SEO,...

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The recently reported news that the Office of Fair Trading is looking to prosecute companies who pay bloggers for positive coverage of their products makes interesting news for all of us at Propellernet. Why would anyone offering quality content need to pay for coverage? Our approach has always been to develop content that offers genuine value to our target media, be that amateur bloggers, professional bloggers, or standard online media.  The fact that we use search personas and that we’re specialists in the travel and retail sectors means that we know the key media contacts well and we’re able to determine which sites are right for our clients’ target audience quickly and easily.   From there we use various inputs to determine what content will prove valuable both to our clients’ target audience and to the media that we’re targeting. The result of this approach is that we value good relations with all our key contacts from bloggers to journalists (regularly...

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Ok, so web content is nothing new; people have been creating new content (good and bad) since the birth of the web. But creating exciting, relevant content for your website... now that is a completely different kettle of fish! In the first instalment of ‘Get Creative in 2011’ we gave an introduction to what it is to produce great content for your website. We also discussed ways of using ‘Design SEO’ to benefit your online audience and produce the best content to boost your search possibilities. In part two, we will discuss why the production of smart, creative and well designed content is SO damn important to your brand and how you can squeeze every last drop from it. Read the rest of this entry...

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