With less than ten days until the big man arrives and with 2011 fast approaching, here at Propellernet we’ve started to reflect on 2010 and what a year it has been! So, sit back, get yourself a hot toddy and share with us some of the highlights at Propellernet Towers... The year got off to a flying start with us moving from our rather tired offices in Hove and arriving at our bright, sparkly new office in January. Our Finance Director Jim Jensen headed up the project and we will all be eternally grateful for our beautiful creative space. Check out the making of video here. Read the rest of this entry...

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Having read a very informative study, conducted by Nielsen, concerning the customer process in the UK online travel market, there were lots of interesting facts and figures which I felt compelled to share with our blog readers! The study took approximately 490 travel sites across all categories, and charted a detailed analysis from January to March on their users’ journey, from searching to purchasing. Being an intern at a search agency with one team focused entirely on the travel sector, the study highlighted some very important facts and I hope to explain them in this post. Let’s start with some basic facts: there are over 28.7 million people in the UK online travel market. Of these people, 22 million use search engines in their customer journey, with 92% of those that purchase using search at some point. That’s a huge number of potential customers that should not be ignored by any travel e-tailer wanting to dominate the industry! Read the rest of this entry...

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