Let’s face it - social media is a huge topic in the online universe, with posts created every second offering opinions on trending topics or commenting on the latest news.  But can social media really make a difference to the bottom line for travel companies?   According to econsultancy.com, 70% of all bloggers are organically talking about brands on their own blog, which of course is worth its weight in gold with regards to SEO development.  With  an authoritative, relevant blogger producing great content about your brand, you gain free brand awareness and possibly additional traffic to your site. Read the rest of this entry...

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With an estimated value of £17.8 billion, online sales accounted for 6.7% of retail sales in the UK in 2009 (Mintel 2010). Today, as online shopping is evolving, retailers that have expanded or completely moved online are seeing a healthy growth in their revenue. With market leaders such as M&S and Next increasing their margins through their multichannel strategy and visible online presence, it is safe to say that e-commerce is become a  key revenue driver for brands. As online sales figures continue to grow, fashion brands really need to focus on their digital marketing strategy and realise that  if they don't, they will lose money! Read the rest of this entry...

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