This is a topic that’s not often discussed openly in the SEO community or the online marketing world. Most people who have an SEO strategy in place to drive links to a certain category page, will no doubt understand that the main aim is to improve the position of this keyword. The immediate benefit is obvious, in that as positions improve, so does traffic from this keyword. This post looks beyond this and explores other side benefits, which often get overlooked. Read the rest of this entry...
