Archive for July, 2010

The Search for Success – Grading Retail

Thursday, July 29th, 2010

A+It’s coming to the end of the academic year and I’ve got results on my mind, so when a colleague forwarded to me a copy of Conductor’s report on Natural Search Trends of the Internet Retailer 500 Q2/2010 (full of statistics and grades) I immediately got excited.

You can get your copy of the report here.

It’s well worth picking up and certainly contains some food for thought (and much that I agree with) but parts of it left me baffled, particularly its grading system.

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From PPC to the BBC!

Wednesday, July 21st, 2010

BBC CameramanThe past couple of weeks have been livelier than usual in the Propellernet offices thanks, in part, to the buzz caused by winning Best Use of Search at last month’s New Age Media Effectiveness Awards, but also because of our hard working SEO-PR team. We’ve indulged in a bit of shameless self promotion and have been entertaining journalists, photographers and even a BBC film crew!

Local paper, The Argus, was keen to do a business profile on us after we explained that we’d not only been winning awards for Search, but also for being the Best Employer and the Healthiest Workplace at last year’s Sussex Business Awards.

We therefore invited them down to the office to show them firsthand why Propellernet was such a great place to work, and why we firmly believe that a happy workplace means healthy profits.

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England’s Loss is the Travel Industry’s Gain

Thursday, July 1st, 2010

EnglandAs the flags are removed from windows and cars, the nation comes to terms with the fact that England are out of the World Cup after suffering the devastating 4-1 defeat to Germany. However, as the country calls for an inquiry into that missed goal, there is an industry that is quietly celebrating.

Months ago, those working in the travel industry had braced themselves for the expected downturn in bookings during the tournament. Tour operators for South Africa were busy with fans traveling out to watch the matches but the majority of travel agents expected the month of June to be worryingly quiet.

Booking trends show that many Brits suspend their holiday plans until the big football tournaments are over. This year was no different and the start of June remained slow with England fans determined to stay home and venture no further than their local.

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