Ask someone what Online PR is and the usual response refers to distributing press releases online via a newswire service, possibly with some keywords included. But in truth, true online PR is much more than this and if done well it can have an incredible impact, not just on the traditional benefits of PR around brand awareness, but on the measureable and definable benefits of your search engine rankings, advocacy, traffic and sales. In this seminar from Internet World 2010 Lucy talks about how we’ve achieved long lasting creative editorial links for our clients on authoritative sites like the telegraph.co.uk, bbc.co.uk, ivillage.co.uk, dailymail.co.uk and guardian.co.uk.
Lucy also delves into the realm of media mapping, persona targeting, building strong relationships journalists and how important it is to develop expertise in these areas to guarantee a positive impact on your search rankings, ultimately driving brand awareness and additional revenue.
To watch the video you will have to register for a FREE account with SeminarStreams.com. The register process will start when you click on the play button.
We’ve also included Lucy’s slides from the day here:
Come and explore the vast galaxy of SEO-PR…. 
Hi Lucy
Really enjoyed your presentation at Internet World. Unfortunately I was one of the people ‘watching with my head around the door’ on the day, however I have just watched the full presentation online and there are some really great tips in there. Also enjoyed the presentation about Gary Preston, especially the pointers to Response Source and Gorkana. Keep up the excellent work - nice to see a website with some genuinely useful content and I like the feel of your whole company.
Daniel