This month Propellernet will be exhibiting at Internet World from 27th – 29th April, where we are set to challenge people’s perceptions of Online PR. Our team will be sharing some of its valuable SEO, creative link development and online PR expertise with Internet World visitors, on-stand and at two talks by members of the team. We will invite people to ‘explore the vast galaxy of SEO-PR’ and challenge visitors on their perceptions of Online PR.
“…Brands now have a need to consider every online touch-point and how they can influence purchase decisions beyond the virtual front door of their corporate website”
Quote from the “The Search and Social Media Report” from the IAB and Microsoft Advertising
In a social media obsessed industry the cold hard fact remains that search engines are still the most influential gatekeepers of links (that you can directly influence!) between your brand and consumers.
The brilliance of search engine marketing is that behind every search query is a person that fits into a well defined segment based on their motivation to search at that time.
As a refresher it’s good to think about the concept of the “intent” behind a search query.
Outrage and then heated debate reverberated around Propellernet Towers yesterday when our daily news scanning found a story in the Metro generated by A&M University in Texas, about the University’s research on the effectiveness of brainstorms. The story claims that people get their best ideas when sitting quietly on their own and that brainstorms are counter productive.
What rot! As Creative Director at Propellernet, reading the story fair made my blood boil and I felt compelled to answer these broad brush and ill considered claims!
Brainstorming with a team is one of the most valuable methods we use to come up with the fresh and exciting ideas we do for clients and if they are prepared for, facilitated properly and focused, deliver creative yet realistic and achievable results.
I absolutely accept that people’s brains are wired differently. Some of the team here are ‘creative perculators’ going away from a brainstorm still brimming with ideas and developing these in their own minds over coming hours or days, but some of the team are ‘creative builders’, who take nuggets of ideas from other team members and build on them to make an idea bigger, better and more focused.
Brainstorms at Propellernet are always productive, energetic and an exciting meetings of minds, never ‘random thoughts in the boardroom on a Monday morning’ and here’s why:
