After 7 years at 40 Church Road in Hove, the time has finally come for Propellernet to move to swanky new offices in the centre of Brighton! The Hove office has served us well, but as we continue to grow and win new clients, it's time for a fresh and much needed change. We started with one room in the Hove office and over time we took over the entire building, eventually running out of space. Now we've joined the vibrant digital community in the centre of Brighton, with some inspirational open plan offices. Months of planning have gone into our new office move and it's been a love/hate project for Jim, our finance director who has done a brilliant job pulling it all together in such a short period of time. Jim worked with a number of people on the project including our designer, Nicola Gobat, whose brief was to deliver a creative, functional and innovative space for Propellernet staff to work in. Nicola has far exceeded expectations, creating a wonderful office environment to...
Archive for January, 2010
MDHub Seminar: Introduction to Search Engine and Website Optimisation
This week saw myself and Stu Bowker presenting on behalf of Propellernet at the MDHub 100 SEO & Google tools seminar, at the Sussex County Cricket ground. Our presentation gave a basic overview of SEO, exploring some link building tactics and the role good online PR can play. We also touched upon the power of conversion optimisation and detailed lots of free tools available to get you started. One of the key themes that came out of the session was that Google wants to provide the most relevant search results to users, offering the best user experience possible, encouraging searchers to come back time and time again. So how does Google decide who gets the top spot and ensure results stay relevant...? Well Google's search algorithm looks at a host of factors, but particularly important ones include good and relevant on page content mentioning the keywords you are targeting, as well as relevant and authoritative external links to that content. Read the rest of this entry...
