Comments on: Good Idea + Social Media = Big Impact http://www.propellernet.co.uk/blog/2009/12/good-idea-social-media-big-impact/ Online Marketing Blog posting on topics including Search Engine Marketing, Online PR, Social Media, Conversion Optimisation and Brand Engagement Fri, 30 Jul 2010 20:27:41 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Mark David http://www.propellernet.co.uk/blog/2009/12/good-idea-social-media-big-impact/comment-page-1/#comment-821 Mark David Sun, 14 Mar 2010 17:33:19 +0000 http://www.propellernet.co.uk/blog/?p=554#comment-821 There's a great deal of evidential truth in this post. And it would often appear that the resluting 'impact' of something going viral online essentially stems from a far smaller scale impact; of a given perspective; one that is unique in observing the masses – and then acting on the polar opposite. In short, those who play it safe online are unlikely to ever make themselves heard on a viral scale. There’s a great deal of evidential truth in this post. And it would often appear that the resluting ‘impact’ of something going viral online essentially stems from a far smaller scale impact; of a given perspective; one that is unique in observing the masses – and then acting on the polar opposite.

In short, those who play it safe online are unlikely to ever make themselves heard on a viral scale.

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