Archive for November, 2009

Corporate suicide or earth-shattering money making scheme?

Thursday, November 26th, 2009

newspaperMedia mogul Rupert Murdoch has been causing quite a stir recently by threatening to block Google from News Corp sites. The reason for doing so is that he believes search engines are effectively stealing his content by displaying headlines in search results.

However, according to Google they send news organisations “about 100,000 clicks every minute”, whilst Hitwise also claim that 25% of WSJ.com’s traffic is from Google, so can News Corp really afford to lose this huge source of traffic and revenue? According to Murdoch they can, and in a recent interview with Sky News he said:

“What’s the point of having someone come occasionally, who likes the headline they see in Google, come to us? Sure, we can go out and say we have so many millions of visitors, you’d better advertise, and so on. The fact is, there’s not enough advertising in the world to go around to make all the web sites profitable. We’d rather have fewer people coming to our web sites but paying.”

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The holidays are coming: online marketing tips for Christmas

Tuesday, November 17th, 2009

santaLet’s face it, we all love Christmas. It’s a great time of year where we reflect on the year just gone, eat mince pies, watch the Queen’s speech, listen to The Pogues on the wireless (oops DAB Digital Radio) and laugh at Grandad as he drops his false teeth in the dog’s food bowl and farts as he bends over to pick them up.

However, the build up to this festive event (Christmas, not Grandad’s farting), is a frenzy of activity for retailers as they fight for customers both on and off the high street.

Christmas shopping online is becoming a growing trend. I for one plan on buying most of my presents online from the comfort of my own warm home, away from the crazed masses on the wet and blustery high street. But with so much choice online, how am I supposed to choose one e-tailer over another?

Here’s a few tips to help online retailers stand out from the crowd and get those all important extra sales.

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Propellernet win at the Sussex Sports Awards

Monday, November 16th, 2009

sussex_sports_award_logoTopping off a fantastic month of award entries and wins, we were victorious at the Sussex Sports Awards! Following on from our Healthiest Workplace award win at the Sussex Business Awards, we were selected as winners for the Active & Healthy Workplace Initiative award (sponsored by Wave Leisure).

The other finalists included Nibbles of Worthing Ltd and Wellbeing at Work (Brighton & Hove City Council).

To find out about some of the healthy workplace activities and initiatives we have in place here at Propellernet, check out Annelies’ recent blog post: Is Propellernet the healthiest workplace?

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Propellernet win two at the Sussex Business Awards

Tuesday, November 10th, 2009

sba-winner-logoFriday night saw some of the best of the Brighton and Sussex business community turn up for a night of glitz and glamour at the Sussex Business Awards. A fantastic evening was had by all and it was a particularly triumphant night for the Propellernet team!

We were shortlisted for three award categories on the night: Healthiest Workplace, Best Employer and the Innovation in Business award. Despite some very stiff competition from some great Sussex businesses, we are pleased to have walked away with the award for the Healthiest Workplace (sponsored by the NHS West Sussex), as well as the Innovation in Business award (sponsored by the University of Brighton).

As regular readers to the blog have probably seen, we’re keen believers of a healthy body = a healthy mind and have put in place a ‘wellbeing team’ to drive forward continual improvements in this area. So it was fantastic to win an award for our wellbeing efforts and we’ve got plans to continue investing and improving employee wellbeing well into the future. Annelies’ blog post from a few weeks back gives a great overview of some of the things we’ve been doing to keep Propellernet active and healthy.

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