Twitter, Facebook, Myspace, Bebo, LinkedIn, whatever you or your clients subscribe to or depend upon, there is an increasing use of social networks for successful PR campaigns. Here at Propellernet, we manage social media campaigns to build relationships with the media and strengthen the overall communication strategy for clients. We recommend that your target market is identified first and then a strategy put in place to communicate with them. Over the past 18 months we noticed the media were often  writing about tweets they had seen and even having real-time debates on social networks that would appear in the press the next day. Also a whole new concept of writing was born when travel writer, Benji Lanyado, piloted the first TwiTrip – a travel adventure powered simply by twitter users recommendations. We already have clients with pages on Facebook and we use the likes of twitter for our own PR, but some clients have been fearful of joining social communities. They had seen...

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During a recession, ROI is obviously more important than ever. But are you also taking the time to focus on existing customers and on how they can be harnessed as brand advocates? With marketing spends under tremendous scrutiny in the economic downturn, companies are raising their game and working even harder to secure the best return possible for their investment. Although generating brand awareness and creating interest is indeed crucial, it is also often the most expensive form of marketing. As a result, more time is being invested in market research to ensure the messages are hitting the sweet spots. A strong understanding of who your customers are, staying close to them and building customer loyalty are all imperative within marketing - and brand advocacy is without doubt brand nirvana. Brand advocates play a tremendous role in influencing others to move along the customer journey and turning loyal customers into brand advocates is one of the most effective forms of...

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