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	<title>Comments on: Beware of the social media monster</title>
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	<link>http://www.propellernet.co.uk/blog/2009/05/beware-of-the-social-media-monster/</link>
	<description>Online Marketing Blog posting on topics including Search Engine Marketing, Online PR, Social Media, Conversion Optimisation and Brand Engagement</description>
	<pubDate>Fri, 30 Jul 2010 20:42:04 +0000</pubDate>
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		<title>By: Beware of the social media monster</title>
		<link>http://www.propellernet.co.uk/blog/2009/05/beware-of-the-social-media-monster/comment-page-1/#comment-271</link>
		<dc:creator>Beware of the social media monster</dc:creator>
		<pubDate>Tue, 11 Aug 2009 14:24:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevanstephens.com/tests/propellernet/blog/?p=65#comment-271</guid>
		<description>[...] Read this post at: http://www.propellernet.co.uk/blog/2009/05/beware-of-the-social-media-monster/ [...]</description>
		<content:encoded><![CDATA[<p>[...] Read this post at: <a href="http://www.propellernet.co.uk/blog/2009/05/beware-of-the-social-media-monster/" rel="nofollow">http://www.propellernet.co.uk/blog/2009/05/beware-of-the-social-media-monster/</a> [...]</p>
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		<title>By: Advocacy – Brand Nirvana &#124; Propellernet Blog: Search Engine Marketing, Online PR, Social Media, Conversion Optimisation, Brand Engagement</title>
		<link>http://www.propellernet.co.uk/blog/2009/05/beware-of-the-social-media-monster/comment-page-1/#comment-215</link>
		<dc:creator>Advocacy – Brand Nirvana &#124; Propellernet Blog: Search Engine Marketing, Online PR, Social Media, Conversion Optimisation, Brand Engagement</dc:creator>
		<pubDate>Thu, 06 Aug 2009 09:13:44 +0000</pubDate>
		<guid isPermaLink="false">http://www.bevanstephens.com/tests/propellernet/blog/?p=65#comment-215</guid>
		<description>[...] So how do you do that? The key to forming great relationships with customers is trust. Now people’s voices are being heard louder than ever online, this trust is crucial to achieving success. Get this wrong and you could find yourself entangled in a reputation management issue!  A recent post by Aaron dived into this very issue – Beware of the Social Media Monster. [...]</description>
		<content:encoded><![CDATA[<p>[...] So how do you do that? The key to forming great relationships with customers is trust. Now people’s voices are being heard louder than ever online, this trust is crucial to achieving success. Get this wrong and you could find yourself entangled in a reputation management issue!  A recent post by Aaron dived into this very issue – Beware of the Social Media Monster. [...]</p>
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		<title>By: Bob Mitchell</title>
		<link>http://www.propellernet.co.uk/blog/2009/05/beware-of-the-social-media-monster/comment-page-1/#comment-35</link>
		<dc:creator>Bob Mitchell</dc:creator>
		<pubDate>Thu, 18 Jun 2009 15:01:46 +0000</pubDate>
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		<description>Aaron, absolutely spot-on. Oddly I've just read (and reviewed on my site http://www.bob-o-rama.com/) a book about designing for social media and the chapter on 'authentic conversation' covers just this.

While not recent, my favourite negative example is Dell - who just get it wrong, over and over again (although recently showing signs of improvement).</description>
		<content:encoded><![CDATA[<p>Aaron, absolutely spot-on. Oddly I&#8217;ve just read (and reviewed on my site <a href="http://www.bob-o-rama.com/" rel="nofollow">http://www.bob-o-rama.com/</a>) a book about designing for social media and the chapter on &#8216;authentic conversation&#8217; covers just this.</p>
<p>While not recent, my favourite negative example is Dell - who just get it wrong, over and over again (although recently showing signs of improvement).</p>
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