This week has been full of big brands getting involved with Social Media. The beginning of the week saw Skittles launch their new website, which total puts the Skittles brand in the hands of social media. Then mid week we saw Visa announce their “More People Go with Visa” Campaign, which has a heavy tie-in with the photo sharing site Flickr. And that brings us to today and Amnesty International’s Social Media time bomb campaign.
Today, at 1:10pm saw a ‘flashmob’ style collaborate effort by Amnesty International, to raise awareness of violence on Women in Britain. Amnesty International coordinated the ‘flashmob’ on their own blog and website, with the aim to raise awareness of the issue across Facebook, MySpace and Twitter. You can read more about the Amnesty campaign by visiting www.oneten.org.uk.
So why today and why 1:10pm?
For the simple reason that today is International Women’s Day and 1:10 is to represent the shocking statistic that “Each year, 1 in 10 women in Britain experience rape or other violence”. The idea of the campaign was to get as many people to change their social media statuses and avatars to promote the issue. On Twitter for example, people were asked to show their support by tweeting at 1:10pm “Each year, 1 in 10 women in Britain experience rape or other violence” and changing their avatar to the 1:10 image below:
The 1 in 10 Avitar
Here at Propellernet we were keen to participate in the experiment and show our support for the Amnesty International campaign. The image below shows our participation on Twitter alongside many others.
Amnesty 1 in 10 Twitter Experiment
It will be interesting to see if Amnesty International publishes figures on the number of people who took part in the experiment. If the recent T Mobile imitation Facebook ‘flashmob’ is anything to go by, then the uptake should have been reasonably sizable. The Amnesty campaign goes to further show the power of social media as an effective and interactive communication platform and has definitely highlighted an important issue that cannot be ignored.
Tags: buzz monitoring, chris clapham, Social Media
