Social media has sparked a range of pledges and charity initiatives that are demonstrating social media’s ability to achieve social change.
Tuesday 24th March saw the first ever Ada Lovelace Day and the campaign was a huge success. The campaign was initiated by Suw Charman-Anderson and was designed to draw attention to women excelling in technology. Ada Lovelace was one of the world’s first computer programmers, having written a programme for Charles Babbage’s “analytical engine” and had a vision for computers that extended beyond even his own.
Suw pledged to publish a blog post about a woman in technology, only if 1,000 others agreed to do the same. This target was far exceeded, with over 1,980 signing up to the campaign. Ada Lovelace Day served an important purpose, by highlighting women’s achievement in technology across the world, both past and present. A contribution often overlooked.
Propellernet’s super-duper 
Historically some of the biggest brand wars of the past have been in the FMCG market between the big consumer players, and Coke and Pepsi have certainly been no exception!
This week saw the culmination of a 48 hour Twitter popularity campaign between British Comedian Russell Brand, and the US talk show host, Jimmy Fallon. (
This week has been full of big brands getting involved with 
Skittles The confectionary brand Skittles, owned by the Mars Corporation and famed for its ‘Taste the Rainbow’ advertising slogan has taken a giant leap forward online and embraced social media in a big way with the launch of its new and innovative 