Sovereign Luxury Holidays (Part of TUI Travel PLC) is a luxury travel brand, operating worldwide in some of the most exclusive destinations (www.sovereign.com). Propellernet jumped on board in 2007 to manage their paid search and do extensive online PR, as well as making SEO recommendations, resulting in some very positive online results.

When Propellernet approached me about personas as a means to ‘get inside the minds’ of our target markets I got very excited. This fresh approach is something I hadn't come across with other specialist search agencies and seemed to make perfect sense, complimenting our own in-house customer segmentation work. It also gave us a much clearer focus, helping to bridge the gap between our online and offline marketing strategies. But perhaps more importantly this approach has contributed to a significant increase in the proportion of holidays that are now booked online with Sovereign. Propellernet really are at the forefront of their game and always seem to go the extra mile when it comes to understanding our business.