Name: Janet Irwin

Organisation: The Telegraph

Job Title: Online Aquistion Marketing Manager

Telegraph.co.uk is the online channel of the Telegraph Media Group. We started working with them in 2007 and immediately smashed targets in the first three months, by achieving a 700% increase in unique visitors to their Travel section, as well as almost tripling the conversion rate of visitors from their Jobs section. This is thanks to a unified approach including PPC, online pr and some clever conversion optimization.

Propellernet really got stuck in and were very pro-active, getting things done quickly. Our account was closely managed with plenty of communication to keep things going and, as a result, our targets were exceeded.