SportsShoes.com is a leading sports retailer, specialising in running shoes and other sports footwear and also selling sportswear and equipment (www.sportsshoes.com). Since taking us on in 2008 we now manage all their paid and natural search activity, helping them to (excuse the pun here) go that extra mile.

I was sold on your strategy led integrated approach to online from the outset and I've been impressed with the quick wins you have identified already through looking at our current natural search positions, the associated revenue potential and our longer term targets. And the fact that you take part in Tough Guy competitions and run half marathons is the icing on the cake.